Brand experience Trends

We cannot believe everything we read, or are told! So it’s not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a physical environment wins customers and gains authenticity.

The way consumers interact with your brand directly, such as using your product or service, that’s a real brand experience! Essentially, first-hand interactions with your product or service that isn’t through a media channel, that’s a brand experience.

PWC stated it perfectly – Give customers a great experience, and they’ll buy more, be more loyal and share their experience with friends.

That’s why using the latest technologies or snappy designs are not the way to win meaningful customer relationships. Customers are looking for:-

Speed

Convenience

Consistency

Friendliness

So if you are using technology to improve the customer experience, make sure it feels human and creates better customer experiences rather than a conduit for getting messages to customers.

IS BRAND EXPERIENCE ONLY FOR B2C BRANDS?

It probably appears that brand experiences are more appropriate for B2C brands than B2B. This is because many experiences take place in public forums, and as such require the brand in question to be seeking a relationship with the general public.

While it’s true that B2B brands are less likely to activate a stunt in a city square or to open a pop-up shop, that doesn’t mean that brand experience isn’t for them. In fact, in some cases it can be far more effective than it can be for B2C brands.

B2B brands, since they normally have a narrower customer base, can generally do far more targeted experiences, like small scale events and conferences. They can also get more creative, which carries an extra premium and impact in industries where brand experience is more unusual.

Here are tips on how to do experiential – properly:-

1. Make it personal

2. Show that you care about the environment and Sustainability

3. Create memories

4. Augmented Reality

5. Pop-up

6. Stream big

7. Act authentically

Ensure you have cutting edge creative, strong strategic direction and quality metrics. Then, experiential connects as an essential part of your marketing mix.”

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

by Mark Meurer | May 2, 2023 | Brand Experience, Promotional Staff | 0 Comments

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Mystery Shopping

by Mark Meurer | January 30, 2020 | Brand Experience, Promotional Staff | 0 Comments

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

by admin | January 9, 2020 | Brand Experience | 0 Comments

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

by admin | January 9, 2020 | Brand Experience | 0 Comments

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

by admin | April 15, 2019 | Brand Experience | 0 Comments

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

by admin | April 15, 2019 | Brand Experience | 0 Comments

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

by admin | August 15, 2016 | Brand Experience | 0 Comments

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

by admin | June 1, 2016 | Brand Experience | 0 Comments

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

by admin | May 25, 2016 | Brand Experience | 0 Comments

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

by admin | March 23, 2016 | Brand Experience | 0 Comments

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

by admin | March 23, 2016 | Brand Experience | 0 Comments

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:- Promotional staff- Operational staff- Specialist performers- Event Managers- Team...

Appeal to our competitors – Please only accept work you can deliver

by admin | January 4, 2016 | Brand Experience | 0 Comments

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

by admin | October 22, 2015 | Brand Experience | 0 Comments

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

by admin | October 22, 2015 | Brand Experience | 0 Comments

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

by admin | October 20, 2015 | Brand Experience | 0 Comments

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

by admin | September 30, 2015 | Brand Experience | 0 Comments

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

by admin | September 21, 2015 | Brand Experience | 0 Comments

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

by admin | September 3, 2015 | Brand Experience | 0 Comments

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

by admin | August 13, 2015 | Brand Experience | 0 Comments

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

by admin | August 3, 2015 | Brand Experience | 0 Comments

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

by admin | July 31, 2015 | Brand Experience | 0 Comments

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

by admin | July 28, 2015 | Brand Experience | 0 Comments

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me" which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

by admin | July 27, 2015 | Brand Experience | 0 Comments

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

by admin | July 11, 2015 | Brand Experience | 0 Comments

Activ8 launches new Promotional staff and Brand Experience blog

by admin | May 31, 2015 | Brand Experience | 0 Comments

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

by admin | May 30, 2015 | Brand Experience | 0 Comments

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

by admin | May 28, 2015 | Brand Experience | 0 Comments

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

by admin | October 21, 2014 | Brand Experience | 0 Comments

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

by admin | February 22, 2014 | Brand Experience | 0 Comments

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

by admin | July 22, 2012 | Brand Experience | 0 Comments

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

by admin | September 21, 2010 | Brand Experience | 0 Comments

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

by admin | July 11, 2010 | Brand Experience | 0 Comments

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

by admin | April 18, 2010 | Brand Experience | 0 Comments

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

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